I'm confused why they are working on their own frontier models if they are going to be bought by OpenAI anyway. I guess this is something they were working on before the announcement?
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It is very puzzling why "wrapper" companies don't (and religiously say they won't ever) do something on this front. The only barrier is talents.
That being said I am sure a lot of the so called wrapper companies are paying insanely well too, but competing with FAANGMULA might be trickier for them.