←back to thread

Four years of running a SaaS in a competitive market

(maxrozen.com)
269 points mtlynch | 5 comments | 06 May 25 21:47 UTC | HN request time: 1.25s | source
Show context
arewethereyeta ◴[11 May 25 13:32 UTC] No.43953717[source]▶
TBH, I find it extremely hard to acquire customers. Even with a rock solid product that is NOT, in any way, below the competition. I get the visits but the signups are non existent. Probably because my audience is geared towards programmers and tech oriented businesses. I can do almost any project but marketing kills me.
replies(7): >>43953762 #>>43953785 #>>43953881 #>>43954013 #>>43955863 #>>43957117 #>>43957902 #
flashblaze ◴[11 May 25 13:43 UTC] No.43953785[source]▶
Can you share your experience regarding marketing? Any specific courses you'd recommend, channels you tried and what worked or didn't? I have posted on Twitter, mentioned my product in Reddit comments and also "showcased" it in some Discord servers. All that amounted to around 30 signups in 1 week. But this is not sustainable, and I would like to try some other avenues as well.
replies(2): >>43953817 #>>43955826 #
1. arewethereyeta ◴[11 May 25 13:49 UTC] No.43953817[source]▶
30 signups in one week is sustainable I don't know why you would say it is not. Customers will bring customers. I would love to get even 10 a week. I tried them all other than blogging which takes a lot of time and cold emailing. I would say Reddit commenting brings the most.
replies(2): >>43953841 #>>43953858 #
2. wahnfrieden ◴[11 May 25 13:54 UTC] No.43953841[source]▶
Is this b2b or consumer? You must crack organic marketing via IG/TT for greater reach. Reddit is only good for incremental/early growth. You will get millions of impressions on the other platforms if you play them right. But only if you have something that many people actually want.
replies(1): >>43953872 #
3. flashblaze ◴[11 May 25 13:57 UTC] No.43953858[source]▶
I think you're right, I may be jumping to conclusions, and I would be in a better position to answer in a month or so whether the 30 signups are good or not. However, the reason I feel they are not enough is because I got them in my launch week (if you can call it that). I won't be able to do this every week, and I would like to find a sustainable way to get new users discovering my product.

I think SEO is the answer to that and I am planning on checking out resources or short courses if there are any since they might help me in the future as well. The reason I was curious about your process was whether you had tried something different which I hadn't tried (or thought of) which might help me avoid/improve on your feedback.

4. flashblaze ◴[11 May 25 14:00 UTC] No.43953872[source]▶
It is B2C. I'm from India, so TT is a no go for me. My product is also not exactly Reels material. I'm not planning on doing ads since that is a different path which I would like to avoid as long as possible after I've exhausted all my other options.
replies(1): >>43954325 #
5. wahnfrieden ◴[11 May 25 15:08 UTC] No.43954325{3}[source]▶
Everyone who does TT seriously contracts people to create US TT accounts and proxies into managing them