Boy that was a confusing headline. I did not realise that fandom or giant bomb were proper nouns.
These uppercase titles need to stop, why is that?
It's called title case and for as far as I'm aware this is a uniquely American thing.
It’s from newspaper headlines - using lower case starts to words looks really weird when the word is an inch plus tall on the paper.
That's just because you're not used to that, many European languages don't have title case and newspapers still look perfectly okay.