Does this strategy even make sense? You can charge $20k for a car. Why wouldn’t you add options that cost you nearly nothing but some amount of buyers will opt in for a meaningful revenue increase.
Charge $1k for paint. Even if 95% of people don’t do that, 5% of orders just increased their revenue by 5%. Paint doesn’t take engineering time.. just spend $500 and let some other company do it. This is why trims exist, having a single low price point means people who want to spend more either produce lower revenue than possible, or are disappointed.
IMO this one trim, one price is almost certainly a prelaunch marketing gimmick as from a business perspective there is literally no benefit.
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