However I wonder about the overlap between people that need a truck and this particular truck. I have only owned trucks when I needed to go out in the middle of bumfuck nowhere with a payload, in places with poor access to electricity. If I need to go in bumfuck nowhere without payload then there is no need for the truck, and if I need a payload in the city it's just way way cheaper to have it delivered when you factor in depreciation of even a cheap truck.
Would really love to see something like this with a simple 4 cylinder motor. Like the old s-10 / ranger. Until then the solution I have found is to just tag a trailer on small passenger vehicle, since it is now impossible to find a compact gas truck.