For 15 years you let paid options progress. Then fewer people pirate, then you catch the rest. At the beginning you don’t see it putting its clamps; then suddenly you don’t find piracy anywhere.
And people go back to piracy, because the user experience is better.
It really didn't. It's incredible this collective delusion exists when it's not true.
This is like when people talk about how everything's on the Web, when it comes to books. 1) This is only even sort-of true if by "on the Web" you mean "piracy sites have an epub/pdf of it", and 2) even then, extremely not close to true, the time from "I'm going to deep-dive this topic" to "... and now I need to go to the library, and possibly a specific library, maybe on another continent" is often not long at all.
I remember an history professor saying that for a subject he was working on he had to borrow a book from the library of Congress (through the library of his university), where the only publicly available copy in the US was. Of course it was an academic book, so it's not exactly a common situation.