I actually enjoy Bsky as a replacement for Twitter mostly to keep on top of news (tech and otherwise, the tech often coming from the source), along with a small selection of high profile figures. So I follow those sources and venues.
It is absolutely pathetic that a small mob attacked Adobe -- primarily a super aggressive anti-AI contingent that runs around like a sad torch mob on bsky -- and I hope Adobe return to the platform. It would be nice for people like me, who chose to follow these brands, to see the news from Adobe, OpenAI, Microsoft, etc, and my choice shouldn't be limited by those people.
Post on an open forum, get open forum results.
They could host a web page. That's a thing still. What's that? They want an audience? A megaphone into someone else's auditorium?
There's a cost to that.