As a lurker on both Bluesky and Twitter, I find Bluesky is a much more hostile place. Twitter is much more absurd but there is not as much anger.
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It's obnoxious, and if the service truly offers a real alternative to Twitter it needs to squash these brigading groups. I get that people don't want to see the posts of brands...so don't follow them. It's incredibly simple. I don't want furry content but I don't run around the platform complaining that some do.