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1525 points saeedesmaili | 1 comments | | HN request time: 1.086s | source
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yakkomajuri ◴[] No.43653055[source]
I feel like this with my (current) bank of choice here in Brazil. They were one of the first to focus on being digital-first and allowed opening an account without going to a branch etc. They grew fast and became one of the largest banks in the country and generally considered pretty solid. I've been banking there for like a decade.

Now they've decided to be what they call a "SuperApp". This goddamn super app has a Twitter-like thing inside of it, shopping, and literally dozens of other products. Some core banking features are now hard to find but more importantly I had quite a few issues with investments as well. People who work there also tell me about messy problems on the financial services bits. It's very clear to me that in trying to become everything, they've deprioritized the fundamental products they offer, which are those related to banking. I want to store money, send and receive it, invest it, and have access to credit. But the experience of using those features has become significantly worse as new verticals sprouted up.

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hcarvalhoalves ◴[] No.43655041[source]
I believe the "Peter principle" [1] also holds for companies. A company grows until it eventually outlives its mission and loses focus.

[1] https://en.wikipedia.org/wiki/Peter_principle

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1. yakkomajuri ◴[] No.43655451[source]
Did a quick stalk based on your Brazilian name... I am talking about your competitor ofc!

I have an account with you guys too but haven't kept up with the developments at all. I do wonder what direction you're going in - particularly given the tech company valuation the US market has given ya.

(I don't expect you to reply to this)