But what if I want a faster horse?

I feel like this with my (current) bank of choice here in Brazil. They were one of the first to focus on being digital-first and allowed opening an account without going to a branch etc. They grew fast and became one of the largest banks in the country and generally considered pretty solid. I've been banking there for like a decade.

Now they've decided to be what they call a "SuperApp". This goddamn super app has a Twitter-like thing inside of it, shopping, and literally dozens of other products. Some core banking features are now hard to find but more importantly I had quite a few issues with investments as well. People who work there also tell me about messy problems on the financial services bits. It's very clear to me that in trying to become everything, they've deprioritized the fundamental products they offer, which are those related to banking. I want to store money, send and receive it, invest it, and have access to credit. But the experience of using those features has become significantly worse as new verticals sprouted up.

That’s because WeChat has really taken off in China. So there are companies in different markets trying to replicate that. And, well, from business perspective it does make sense. If you manage to pull it off, the reward is massive.

Yeah definitely. I'm not oblivious to the potential gain to the business. I'm just frustrated with the user experience of the core banking products. And it seems like this is the direction other banks might like to follow.