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689 points taubek | 1 comments | | HN request time: 0.2s | source
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hx8 ◴[] No.43633780[source]
> But if we bump the cost of freight, insurance, and customs from $5 to, say, $28, then they wholesale the shoes to Footlocker for about $75. And if Footlocker purchases Nike shoes for $75, then they retail them for $150. Everyone needs to fixed percentages to avoid losses.

I don't understand this paragraph. If Footlocker was okay with $50 profit/shoe, why do they need to claim $75 profit/shoe in their costs per shoe go up? The costs of handling the shoes, retail space, advertising, and labor are all fixed.

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1. tim333 ◴[] No.43635686[source]
>why do they need to claim $75 profit/shoe in their costs per shoe go up?

A lot of the costs come from bidding against other retailers for employees and retail space. If you don't make as much as the rival retailer they'll outbid you.

You can sometimes get around that by buying direct from the internet.