This is what he's talking about, but... it doesn't make any sense, at all. What would "forcing the EU to buy coal" entail? The EU isn't a command economy and has no potential use for coal _itself_. The EU contains companies which require coal (albeit demand has been dropping for some time) but they're just going to buy whatever's cheapest, and particularly given it's _coal_, and has a very low value per tonne, that's generally more or less going to mean whatever's closest. Unless American coal was _radically_ cheaper than any other coal, it would be hard to cover the extra transport cost.