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What Was Quartz?

(www.zachseward.com)
141 points mooreds | 1 comments | 07 Apr 25 22:24 UTC | HN request time: 0.199s | source
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gerdesj ◴[08 Apr 25 00:53 UTC] No.43617379[source]▶
"It's impossible to kill a media brand," "Still, we also hoped to endure on the scale of centuries"

2012 to nowt.

I feel very sorry for Quartz and its staff. I'm not a fan of private equity firms or parasites as they are generally known.

replies(1): >>43617497 #
1. rchaud ◴[08 Apr 25 01:20 UTC] No.43617497[source]▶
That's digital media in a nutshell. Either you try to do things the right way with subscribers and in-house advertising, or you chase clicks and Google Ads revenue like Buzzfeed and SPAC your way to riches before the bottom falls out of your valuation.