What Was Quartz?

"It's impossible to kill a media brand," "Still, we also hoped to endure on the scale of centuries"

2012 to nowt.

I feel very sorry for Quartz and its staff. I'm not a fan of private equity firms or parasites as they are generally known.

That's digital media in a nutshell. Either you try to do things the right way with subscribers and in-house advertising, or you chase clicks and Google Ads revenue like Buzzfeed and SPAC your way to riches before the bottom falls out of your valuation.