Blue95: a desktop for your childhood home's computer room

> The whole UI as branding thing has utterly killed usability.

This is caused by a change in who is hired as UI/UX developers. In days past it was HCI experts and engineers, now it's graphic designers. "Pretty" is the order of the day, not "useful". "There are too many menu items" is now answered with "So let's hide them" when it used to be "How can we organize them in the UI us a simple, discoverable manner?" But then that "overflow" menu (really? Needed menu commands are now OVERFLOW?) gets crowded so they start just removing features so the UI is nice.

>This is caused by a change in who is hired as UI/UX developers.

„UX/UI developers“ is a strange name for it.

In 2000s the web enabled more sophisticated presentation designs and there was a push from client-server to web-based applications using incredibly strange technologies for building UIs — HTML, CSS and JavaScript, which gave the rise to UX design as a interdisciplinary job (HCI+digital graphics design). By 2010 the internet of applications kicked off and in mid-2010s moved to mobile, dramatically increasing the demand for UX designers. By then it actually mattered more who is hiring designers, not who is hired. Since only relatively small fraction of hiring managers does understand the scope of this job even now, they even started calling it „UX/UI designers“ or „Product designers“ as if that name change could help, still judging design work by often-fake screenshots on Behance rather than by case studies in the portfolio. Even HCI professionals are often reduced to mere graphic designers by those managers who skip research and apply „taste“ to a science-based discipline. At the same time, since UX design is one of the most well-paid and less stressful creative jobs, a lot of people switched to it without proper education or experience, having no idea what is statistical significance or how to design a survey. And voila, we are here.

Having worked with amazing HCI experts over the years, you've hit the nail on the head. It's wild how much design is done for designs sake at my work, with nary a nod to HCI given. The a11y team try to patch over it as best as possible, but we end up with a mess, and I'm treated like a pariah for pushing back on some of it

I'm glad to hear my suspicions and impressions are accurate. I have a number of friends who have gone into UI over the past 20 years and while they're all very smart people, In my opinion exactly 1 of them has what it takes to work in UI/UX. The rest are mediocre graphic designers with average to no training in graphic design, and zero experience in anything technical. Only one knew what Fitts law was, or what HCI meant, or what GUI meant

> „UX/UI developers“ is a strange name for it.

I agree. It's a UI Engineer. User Experience is just the fluffification of the title to something that sounds expansive and nebulous when it's actually pretty focused and critical.

Then you don’t understand it too. Software solves user problems by offering experience, not UI. Not every solution requires UI, but every solution creates user experience.