"the one that blue tick twitter accounts living in certain pin codes of Bengaluru passionately discuss amongst themselves for a week every year"
To someone embarrassingly unfamiliar with Indian culture, what does it mean?
replies(3):
To someone embarrassingly unfamiliar with Indian culture, what does it mean?
Almost like clockwork, Blume Ventures releases a report every year about the state of the Indian startup ecosystem that year, and since Bengaluru startups are almost all concentrated around Koramangala or HSR layout (these are places inside Bengaluru with their own PIN/address codes), you'll find a lot of people talking about that online.
You can read the reports at https://blume.vc/reports/indus-valley-annual-report-2025 or archives at https://www.indusvalleyreport.com/ .
The ppt in the blog is from the 2024 report - https://docsend.com/view/zqgfupfzyud499hn. The India 1-2-3 framework is old though. IIRC it was coined by a retail sector founder (Kishore Biyani) in the 2000s.
Also Koramangala, HSR layout are also the more affluent localities in Bengaluru.