"the one that blue tick twitter accounts living in certain pin codes of Bengaluru passionately discuss amongst themselves for a week every year"
To someone embarrassingly unfamiliar with Indian culture, what does it mean?
replies(3):
To someone embarrassingly unfamiliar with Indian culture, what does it mean?
Sure, these are probably all hints to affluent members of society but I was hoping for a more detailed explanation.
PIN codes = postal codes.
But while we are at it: What is the significance of a cow trading app. Is it used by people who treat cows as sacred or the opposite?
I guess its referring to someone wannabe influencer buying Twitter(X) premium and posting based on half baked info on customers.
Mostly sarcasm, so take with a grain of salt. I can't tell about accuracy, but explaining the cultural context here.
Almost like clockwork, Blume Ventures releases a report every year about the state of the Indian startup ecosystem that year, and since Bengaluru startups are almost all concentrated around Koramangala or HSR layout (these are places inside Bengaluru with their own PIN/address codes), you'll find a lot of people talking about that online.
You can read the reports at https://blume.vc/reports/indus-valley-annual-report-2025 or archives at https://www.indusvalleyreport.com/ .
The ppt in the blog is from the 2024 report - https://docsend.com/view/zqgfupfzyud499hn. The India 1-2-3 framework is old though. IIRC it was coined by a retail sector founder (Kishore Biyani) in the 2000s.
Also Koramangala, HSR layout are also the more affluent localities in Bengaluru.
I expected something more along the lines of:
There is this cultural group some people refer to as WASPs, but they usually would not self-apply that designation. They are not a formal organization but more a fixed social group into which an individual is born within a particular system of social stratification.
Their cultural lives (and to a large degree their business processes) are organized along an annual cycle starting shortly after the northern winter solstice, even though they claim this is the date of birth of their religious leader. During that time and before a new cycle starts, their businesses practically come to a standstill for a week of celebrations.
A certain subgroup of them has become highly influential in the tech industry. Their most prominent leaders and their companies often gather in and around the zip codes 94024, 94040, 94301, 95014, 95030 in an area called "Silicon Valley."