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Why is Warner Bros. Discovery putting old movies on YouTube?

(tedium.co)
641 points shortformblog | 1 comments | 05 Feb 25 14:47 UTC | HN request time: 0.214s | source
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vintermann ◴[05 Feb 25 15:38 UTC] No.42950020[source]▶
My guess it's that they do it to discover what "hidden gems" actually have potential, and that they may not stay free.
replies(2): >>42950231 #>>42950794 #
1. mcoliver ◴[05 Feb 25 15:50 UTC] No.42950231[source]▶
Bingo. YouTube has a massive audience and builtin social aspects. Something will eventually go viral from this and draw customer acquisition to the WB platform.