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Why is Warner Bros. Discovery putting old movies on YouTube?

(tedium.co)
641 points shortformblog | 3 comments | 05 Feb 25 14:47 UTC | HN request time: 0.541s | source
1. vintermann ◴[05 Feb 25 15:38 UTC] No.42950020[source]▶
My guess it's that they do it to discover what "hidden gems" actually have potential, and that they may not stay free.
replies(2): >>42950231 #>>42950794 #
2. mcoliver ◴[05 Feb 25 15:50 UTC] No.42950231[source]▶
Bingo. YouTube has a massive audience and builtin social aspects. Something will eventually go viral from this and draw customer acquisition to the WB platform.
3. fullshark ◴[05 Feb 25 16:23 UTC] No.42950794[source]▶
I can't imagine any of these have potential. The Crossing Delancy cinematic universe isn't coming anytime soon. I think they just want some short term juice.