The transition of the major social networks over the last 10-15 years -- from being a space for friends to interact to being a space to consume content produced by "unconnected" entities like influencers -- has created a huge opening for someone to claim the friends and family network. There is no one better positioned (at least in the U.S. where iPhones are the majority handset) than Apple.
WhatsApp has like 99.9% market share here and I assume it is a lot bigger than anything else in the EU too.
I wonder why is that though. Everyone around me has an iPhone basically and I haven’t received a blue bubble in years. The messages app is not even on my home screen.
You may be in a bubble.
Huawei and other Chinese phones are not banned in the EU. So you can get your hands on 100€ to 200€ smartphones which are more than enough for most people. Hence a lot less iPhones (but a ton more spywares).