Euroleague seems way more interesting these days
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The article would of benefitted from comparing the FIBA products, Euroleague and NBA. A lot of comments in this post are different under FIBA rules like longer 3pt lines, no defensive 3 seconds, less timeouts etc. However none make more money or have a viewership more than the NBA.
The flow of the game is crucial but has economic tradeoffs. If the NBA wants a slice of the global pie then i think it may need to adjust some of the rules that benefit the economics in the short term.