They are looking to extract the maximum amount of money possible. I'd argue that Broadcom could extract more money with smaller uplifts but I think they are also looking to consolidate their customer base. Some of these crazy numbers may be doing just that - saying that these people aren't wanted as customers anymore.
[citation needed]
More subtle consideration: over what period of time? A quarter? Year? Decade? Other?
The leadership at Boeing tried to maximize numbers for a while, and where are they now?
Jack Welch who is/was all about monetary results:
> Regarding shareholder value, Welch said in a Financial Times interview on the global financial crisis of 2008–2009, "On the face of it, shareholder value is the dumbest idea in the world. Shareholder value is a result, not a strategy...your main constituencies are your employees, your customers and your products."[69]