They are looking to extract the maximum amount of money possible. I'd argue that Broadcom could extract more money with smaller uplifts but I think they are also looking to consolidate their customer base. Some of these crazy numbers may be doing just that - saying that these people aren't wanted as customers anymore.
Is it really though?
For example, Meta could say "if you don't pay us 100 dollars per year, we will delete your entire account including all of your memories and photos across instagram, threads, and Facebook" and probably make a giant amount of money in the next quarter as people panic over losing their memories to something they considered reliable. However, it would kill the company's long term growth.
For public companies the primary goal is creating the highest possible stock price, or in rarer cases high dividends. Extracting as much money as possible is a common strategy for achieving that but it's not the only one. And arguably the strategy is used way more than it should be. Boards tend to set up bad incentives for the company leadership.
For private companies the goal is whatever the owner wants. That can be profit, but often it's about legacy. Or something entirely different. As far as we know SpaceX's purpose is indeed to create a self-sustaining mars colony
Except that's not what they are doing. By all accounts (and their financial guys may disagree with me and that's ok), what they are actually doing is trying to extract more money than what the market will bear. They may succeed for a while, but it comes at the cost of cannibalizing your own business.
For those that do not know the reference, "Fork Yeah! The Rise and Development of illumos" by Bryan Cantrill at LISA11:
* https://www.youtube.com/watch?v=-zRN7XLCRhc&t=38m24s
And the lead up is entertaining too:
[citation needed]
More subtle consideration: over what period of time? A quarter? Year? Decade? Other?
The leadership at Boeing tried to maximize numbers for a while, and where are they now?
Jack Welch who is/was all about monetary results:
> Regarding shareholder value, Welch said in a Financial Times interview on the global financial crisis of 2008–2009, "On the face of it, shareholder value is the dumbest idea in the world. Shareholder value is a result, not a strategy...your main constituencies are your employees, your customers and your products."[69]