Everything “free” coming from a company means they’ve found a way to monetise you in some way. The big long ToS we all casually accept without reading says so too.
Other random examples which appear free but aren’t: using a search engine, using the browser that comes with your phone, instagram, YouTube… etc.
It’s not always about data collection, sometimes it’s platform lock-in, or something else but there is always a side of it that makes sense for their profit margin.
Being somehow surprised they actually plan to do things with the data they have you gather is a bit weird.
That people suddenly wake up to the fact that they were dumb for providing labour for worthless virtual gifts doesn't magically allow them to claim it was abuse post-fact.
You can play these shenanigans with businesses, but I for one am happy such behaviour is illegal here when selling to consumers.
Anyway I’m all for outlawing the inclusion of predatory clauses in EULA but this is not one of this case.
People just want to have their cake and eat it to.