I see apple as like LVMH, but for phones. It has a minority of overall sales, but a majority of the “luxury” part of the market. This gives them influence over the whole market, but not a real monopoly.
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Can tech fashion be its own market segment?
However, even that doesn’t fit what we see. Their pricing isn’t luxury - compare Google or Samsung’s flagship phones and it’s basically equal, nothing remotely like the significant cost differential we see between normal and luxury clothes or other personal goods, and that’s before you factor in the lead they have on features like performance or security. Buying a Mercedes costs multiple times more and won’t get you to work faster but buying an iPhone will load every web page faster than an Android phone at the same price point, for example.