The Rise of Malört, an Unexpected Midwest princess

I'm a complete weirdo apparently who really likes the flavor of malort, it's bitter and herbal and so if you like those flavors you'll enjoy it. I kinda resent the amount of marketing that the new owners have churned out hyping it up, although I do appreciate what they're doing.

If you think you might enjoy it, give it a shot I'd describe the flavor as sweetened church pew, then grapefruit bitterness. If you're not expecting it you'll almost certainly hate it, but it's really not that bad.

I find it just fine as well. I feel like a generation of marketing around Malort was "it's really gross!", but it's a distinct taste that I don't think a chunk of people would find so offensive if they weren't heavily primed before trying it.