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The Rise of Malört, an Unexpected Midwest princess

(www.nytimes.com)
79 points mooreds | 2 comments | 20 Nov 24 14:48 UTC | HN request time: 0.412s | source
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some_random ◴[20 Nov 24 17:19 UTC] No.42196129[source]▶
I'm a complete weirdo apparently who really likes the flavor of malort, it's bitter and herbal and so if you like those flavors you'll enjoy it. I kinda resent the amount of marketing that the new owners have churned out hyping it up, although I do appreciate what they're doing.

If you think you might enjoy it, give it a shot I'd describe the flavor as sweetened church pew, then grapefruit bitterness. If you're not expecting it you'll almost certainly hate it, but it's really not that bad.

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1. devin ◴[20 Nov 24 19:32 UTC] No.42197304[source]▶
I find it just fine as well. I feel like a generation of marketing around Malort was "it's really gross!", but it's a distinct taste that I don't think a chunk of people would find so offensive if they weren't heavily primed before trying it.
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2. jknoepfler ◴[20 Nov 24 21:15 UTC] No.42198189[source]▶
I'd be curious how it fares internationally. To me it just tastes to me like an anise liqueur with a pronounced bitterness.

I wouldn't be in a hurry to take a big swig of it, but that strikes me a little bit like taking a big swig of soy sauce and concluding it tastes awful.