Looking unlike anything on the road catches eyes. Yesterday I was walking through an outdoor mall and I saw a bunch of kids crossing the road that jumped up and down and shouted "cybertruck!" when a cybertruck passed by.
Anyways, I happen to know the person who worked on the aptera's marketing campaign the first time around in 2009. Best Buy desperately wanted to get in on the EV market, and so they piloted showing Apteras at a few best buys, and they were laughed out of the room by all of the soccer moms walking in to store. It's pretty clear the market wasn't there in 2009... It's clear there is a huge vibe shift now, and the market is ready enough to at least launch the vehicle. Whether or not it will stick is a real question, but i think it would be silly to assume that the company can't get to say 100k cars on the road for lack of a market. Execution failure is, of course, still a possibility.
That's why the Honda Insight failed. The car didn't look crazy, it looked like a Civic. It didn't sell because was a tiny two-seater.
Look at the top 25 selling vehicles in America. Not one is lacking four door, 4+ passengers.
The ceiling for two door vehicles is the Ford Mustang. Ford sells about 50,000 of them, it's the top selling two door vehicle.
If Aptera could sell 10% of that in a year it would be essentially a miracle.
I also think the kind of demographic that is so eco-concious and anti-automotive status quo that they would consider something like an Aptera are already switching to cycling. I see that buyer as someone like City Nerd on YouTube, who at this point isn't looking for a better and more efficient car, they're looking to live car-free in a lively walkable/bikable urban neighborhood. The kind of person who wants to buy an Aptera is probably already halfway done packing to move to Copenhagen.
Anyways, time will tell which of us is correct.
You look at the situation Jaguar is in where they are desperately pausing all production for an entire year to retool and try to come back and solely make six figure luxury vehicle to support their small volumes and that makes me wonder how Aptera can swing it with such a niche vehicle.
I totally believe you that there are people who want to use the Aptera this way. The problem with that is that for $30k there are a lot of options to fill that need that are very similarly eco-friendly and low cost of fuel.
$30k will buy you a Tesla Model 3 or Toyota Prius and both of those cars have extra utility by having double the seating capacity.
I just think that if this efficient commuter vehicle concept was more popular we would see more two-door cars around, vehicles like the original Honda Insight. You even see cars like the Mini Cooper and Mazda Miata that can fill this personal car role for many people facing declining sales numbers: people really demand 4 doors.
The thing is, someone who is buying a second car for $30k is far up the affluence ladder. Most people when they buy a car need it to do everything: commuting, transporting friends and family, making Home Depot runs. Having a second brand new $30k car just to commute is a huge luxury.
And that type of affluent person probably has a home with a garage, which kind of negates the solar charging concept immediately.
So, in my opinion, you really need to buy this car not for economic reasons, not for reasons of enjoyment/fun driving experience (like a sports car), but for ideological reasons. And that can be a tough sell.