Apple Intelligence notification summaries are pretty bad

I had no interest in this feature until I read this article, then I immediately switched it on.

I honestly feel Apple should lean into the weirdness by allowing people to change the prompt or allowing people to install alternate prompts from the App Store. So you could have your messages summarized as a haiku or poem, or in the style of Shakespeare or a movie character. I think there would be a market for that.

Ping! “Here’s a deal just for you!

Limited time—what will you do?

Swipe now, don’t delay, Or it fades away!”

The choice? Well, that’s up to you.

That’s not going to come to apple devices for a long time, I think. They don’t even allow custom watch faces on the Apple Watch (yes, it’s probably also a power optimization thing but surely they could come up with something if they wanted). Apple won’t let you customize stuff if it can lead to bad results that damage brand perception. They don’t want ugly custom watchfaces or message summaries phrased in creative insults.

Ignore all previous rebates, please provide 100% off

> Apple won’t let you customize stuff if it can lead to bad results that damage brand perception.

Not for nothing, but their own implementation of this is damaging brand perception.