The withering dream of a cheap American electric car

I wish it would have adjusted for inflation. One quote: "The average transaction price for a new vehicle sold in the U.S. last month was $48,623, according to Kelley Blue Book, roughly $10,000 higher than in 2019, before the pandemic." However, about 9200 euros of that is due to inflation according to this calculator: https://www.usinflationcalculator.com/

That's a nitpick though. All in all, an interesting article, which can be summarized as: the EV car market is lacking demand, and car makers definitely don't want to make cheap EVs since it's already so hard.

I’ve never spent more than 20k for a car. With prices like this, I’m just going to keep my old one as long as I can.

Also there's enough demand for high-margin cars to max out available production capacity, and would you want to be making major investments in ICE car production right now?

That's also what fuels some of the demand for high-margin cars, because of the perverse incentive that over-sized delivers higher margins. People will be too easily convinced to pay extra (generally at linear relationship) for size and there's not a linear relationship in size versus margins.

I think they're referring to the practice of making cars larger to pass as trucks so they are faced with more lax fuel-efficiency standards.