The withering dream of a cheap American electric car

I wish it would have adjusted for inflation. One quote: "The average transaction price for a new vehicle sold in the U.S. last month was $48,623, according to Kelley Blue Book, roughly $10,000 higher than in 2019, before the pandemic." However, about 9200 euros of that is due to inflation according to this calculator: https://www.usinflationcalculator.com/

That's a nitpick though. All in all, an interesting article, which can be summarized as: the EV car market is lacking demand, and car makers definitely don't want to make cheap EVs since it's already so hard.

There is scant evidence for this. Every time prices improve, sales surge. Sounds like the demand is there, but price matters. As it always has.

Between these two, quite a considerable market is being left unaddressed. The first to fill these niches with affordable models that don’t have weird quirks or make strange tradeoffs will likely do well.

I don't get it. We already have an EV. Why would I buy more EVs? The one that gets commuted in every day is already in our driveway. It already does the work. It doesn't need replacing, or adding to.

I'm a car person. There are so many cars I want to own in my life, so much to experience. I will admit I briefly considered buying a 10 year old BMW i3 BEV because it seemed like a fun runabout for not much money, but most of the _other_ EVs on the market serve the "practical" market, or are too expensive. I bought a Fiat 500 Abarth because it's an absolute insane hoot to drive. I bought a roadster. These are not exactly markets served by EVs. At the very least, we need another decade or two of sales to build up the inventory of interesting/unique/quirky models that get introduced by manufacturers over time.

But mostly, I want something fun to drive with character- a nice gearshift, an exhilarating powerband, ... not another competent appliance. We have a competent appliance at home.

The EV market isn't saturated, but just because an EV owner doesn't serially buy EVs doesn't mean the shine has come off. It just means the 100,000 mile, 6 year old Model 3 does exactly what it did the day we bought it, and there's no reason to replace it.

I’d really love to see an EV that’s in line with the virtues of the Honda Fit, Honda Element, and Toyota Matrix — not sexy or fancy, but cheap, insanely practical little “everything cars” that can take on anything you throw at them with tons of cargo space, fold flat seating, stock roof rack, etc — cars that are made for doing things instead of impressing the neighbor or acting as a status symbol.

There’s absolutely nothing like this in the EV space right now. The closest thing that’s upcoming is Rivian’s R3, which isn’t likely to be as cheap as the Fit/Element/Matrix were.

It's such a shame Honda won't sell the e here. I'm not going to say "I'd buy one in a second" because I'm not paying new car prices for one, but I wouldn't have bought a Fit new either. And yet, people bought the Fit new. And I'd happily buy a used Fit, it was actually on my runabout shopping list as well. (Fit with a manual trans).