The withering dream of a cheap American electric car

I wish it would have adjusted for inflation. One quote: "The average transaction price for a new vehicle sold in the U.S. last month was $48,623, according to Kelley Blue Book, roughly $10,000 higher than in 2019, before the pandemic." However, about 9200 euros of that is due to inflation according to this calculator: https://www.usinflationcalculator.com/

That's a nitpick though. All in all, an interesting article, which can be summarized as: the EV car market is lacking demand, and car makers definitely don't want to make cheap EVs since it's already so hard.

I’ve never spent more than 20k for a car. With prices like this, I’m just going to keep my old one as long as I can.

In 1998 a Chevrolet Metro could be optioned without a radio or rear defogger, even. New purchase price was about $9k (equivalent to $14.5k today). Somebody was buying those, enough for it to be worth the manufacturer’s effort to produce it.

I suspect a whole segment of people would be willing to consider a no-frills EV at a comparable price point. Hell, if somebody made something new like a base model 90s Civic into a $15k EV without extra luxury nonsense I don’t actually need, I’d be in the dealership tomorrow.

GM made that play with the Bolt. It was routinely available for just over $20K. Still sat on lots, not getting a lot of love. People shopping for new cars want nicer toys, people who cannot afford new shop used and enjoy getting those nice toys at a discount. I bet the subset of buyers looking for a bare bones no frills brand-new car is quite small.

It is worth recognizing the role that ZIRP played in all of this. Artificially low interest rates allowed payments on more expensive premium vehicles to be much more manageable for a much larger portion of the population.