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273 points aaln | 1 comments | | HN request time: 0.216s | source
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jzone3 ◴[] No.42168988[source]
Hmmmm. On one hand "closing.wtf" definitely stands out... So many startups have boring branding. But on the other hand, you are building in a legacy space. It's important to build trust & pay attention to the feedback here.

Does your target demographic understand "startups" or do they just want to solve the problem?

replies(1): >>42169150 #
1. aaln ◴[] No.42169150[source]
Target demographic are regular people of all types who want to afford a home and have a quality life.

All either have the problem now or had in the past and are curious if they got a good deal.