Show HN: Free mortgage analysis tool to avoid getting screwed by closing costs

Hmmmm. On one hand "closing.wtf" definitely stands out... So many startups have boring branding. But on the other hand, you are building in a legacy space. It's important to build trust & pay attention to the feedback here.

Does your target demographic understand "startups" or do they just want to solve the problem?

Target demographic are regular people of all types who want to afford a home and have a quality life.

All either have the problem now or had in the past and are curious if they got a good deal.