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The withering dream of a cheap American electric car

(www.wsj.com)
152 points voisin | 1 comments | 17 Nov 24 23:52 UTC | HN request time: 0.001s | source
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bartvk ◴[18 Nov 24 00:05 UTC] No.42168473[source]▶
https://archive.ph/9oIT4

I wish it would have adjusted for inflation. One quote: "The average transaction price for a new vehicle sold in the U.S. last month was $48,623, according to Kelley Blue Book, roughly $10,000 higher than in 2019, before the pandemic." However, about 9200 euros of that is due to inflation according to this calculator: https://www.usinflationcalculator.com/

That's a nitpick though. All in all, an interesting article, which can be summarized as: the EV car market is lacking demand, and car makers definitely don't want to make cheap EVs since it's already so hard.

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AgentOrange1234 ◴[18 Nov 24 00:21 UTC] No.42168570[source]▶
If even ICE cars are now super expensive, why isn’t this a screaming opportunity for some auto manufacturer to target the low end of the market?

I’ve never spent more than 20k for a car. With prices like this, I’m just going to keep my old one as long as I can.

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1. fragmede ◴[18 Nov 24 00:59 UTC] No.42168748[source]▶
Because there's no incentive to. The invisible hand of the free market only encourages a race to the bottom when the incentives are aligned. With the ridiculously high capex required to become an automaker these days, why would someone come in, just to make $3,000 per car, in a saturated market, chock full of regulations, to make money on the bottom end of a market where existing manufacturers can easily just undercut you the second you get any traction in the market.

Manufacturers make more money off selling luxury cars. The poors can just buy used luxury cars for all they care. We see the same problem with housing and luxury vs spartan options. The spartan option exists, but only begrudgingly so.