Tesla has the highest fatal accident rate of all auto brands, study finds

(Like, say, maximizing driver distraction by consolidating a bunch of essential controls and information displays into a touchscreen display that's really difficult to operate when it's sunny outside. Just to pick something at random, of course.)

Somewhat related, I was recently shopping for refrigerators, and fell down a data rabbit hole. If you just look at the overall style of fridge, French doors look like a terrible option from a reliability perspective. But then, digging in a bit more, it turns out that's kind of a spurious correlation. Actually it's the presence of bells and whistles like through-door ice dispensers that kill a refrigerator's reliability. And then perhaps on top of that the amount of extra Rube Goldberg machine you need to make a chest height ice dispenser work in a bottom-freezer French door refrigerator creates even more moving parts to break. But a those problems don't apply to a model that doesn't have that feature.

In the case of Tesla - and I cannot overstress enough how much lf this is purely subjective conjecture on my part and not a statement of fact - the image cultivated by the company and its Chief Executive is very much one of rejecting norms and expectations, fierce independence, and a hostility towards others (mostly from the Cybertruck unveiling onward). The people who relate to that brand would, I would think, be more likely to flout laws like speed limits, failing to use indicators for turns or merges, and drive more aggressively than a brand that emphasizes safety or enjoyment of experience (like Hondas and Toyotas). My purely subjective experiences bear this out, and I’m consistently rewarded giving Teslas a wider berth on the roads.

So as far as branding as an indicator of outcome, yeah, I can totally see that being a reliable indicator. I’d still be darn curious to see more research about it, though.