Looking for a Job Is Tough

One piece of advice I usually give is to avoid applying to jobs through company’s career websites or LinkedIn. Instead, tap your social network: see if there is someone you know/have worked with who either works at the company you’re interested in or is connected to it someone (as an advisor, investor, personal friend of someone in a leadership position) and ask them for a warm intro. Social proof gives you an advantage over the legion of anonymous online applicants.

> tap your social network

People have been saying that since I was in school in the 90's. I've never found it to be helpful. In fact, even back in the days when there were still jobs to be had, by far the worst jobs I ever held were the ones I was referred into. The reason was pretty obvious at the time - the person who referred me in had to "talk me up" so I was starting in a position where I could only disappoint. The "cold applications" didn't have huge expectations, so when I turned out to be good at what I was doing, they were happy to see it.