Do you have experience with doing this in a way that doesn't come across as desperate or too forward? How close do you need to be with this network? Is Linkedin connection enough, or would you only do this approach with people you've worked with?
I'm very happy to refer and vouch for someone that I've actually worked with (and look forward to working with again), but I'm not vouching for some random stranger...
Of course things can change rapidly; perhaps the influx of ai-produced applications may bring this practice back.
The proximity to my network doesn't need to be strong, but your resume does.
In terms of reaching out, here are some things I did when I was job hunting:
1. The classic referral
Find the job post and work backwards from there (e.g., is there somebody I know (1st connection) or somebody who knows somebody I know (2nd connection) on LinkedIn who works at the company?).
If I knew the 1st connection, I'd reach out and ask if they were comfortable referring me.
2. The forwardable email
If it was a 2nd connection, I'd reach out with a forwardable email (https://also.roybahat.com/introductions-and-the-forward-intr...) and ask if they'd be able to forward an email and make an intro if they received a positive response.
3. Job hunting as an occasion
I made time to catch up with good friends. It felt energizing to get the moral support, with the added bonus that sometimes they knew people working at companies looking to hire. For example I would eventually get a job offer from Figma and that was because a good friend's partner worked there and was glad to refer me. I hadn't even heard of the opportunity before we talked.
4. The weak ties
I also made time to catch up with people I didn't know that well. There's some research on "weak ties" that suggest that people who you don't know well probably are exposed to a very different network to you, and will come across very different opportunities. The convo would be an opportunity for us to catch up and I'd talk about being open to job opportunities.
I hope this helps!
At our company the (unwritten) policy is anyone who is referred internally will always get at least 1 shot at an interview even if the resume would been have otherwise been rejected. The bar isn’t lowered on merit, though.
To be clear, I’m not saying you’re wrong: in a distorted market it’s absolutely about who you know and get on with. So it’s nothing personal that your (astute) observation irks me.
I just can’t see advice like this without feeling a little tick: I’ve been in this business for more than twenty years, and there have been downturns certainly in that time, but I’ve never seen it so firmly in the iron grip of monopoly and nepotism with such predictably grim results for the software outcomes.
And don’t get me started on the party line that “the economy is doing great”.
This September, I finished up a 10 month job search (had a job that was going nowhere, so looked for another) In that time, I started with careful analysis of each role, custom resume building, and applying to one or two jobs a week. When that yielded no results after a few months, I crafted a few resumes to match the broad categories of roles that I saw that were good matches and started applying in bulk. That yielded much better result in terms of actual human contact.
I did also leverage my LinkedIn network, and that yielded lots of nice reconnections with past coworkers, but zero job opportunities. The one reach out that led to anything was to the manager for the FAANG job I rejected in 2019 (always say no very nicely!). That manager made it to VP in that timeframe, and a VP recommendation to the recruiting team WILL get you in the door to talk to someone. Of course, a multi-month process resulted in a kafka-esque situation where the team that wanted me got laid off and that killed the entire process. Oh well.
In the end, I'd sent out over 300 applications, had a few dozen recruiter calls, and 7 full loops (4 offers, one of which was a lowball and 3 that all happened at the same time). Ironically, the job I ended up taking came as an inbound opportunity via LinkedIn from a recruiter at the company.
The good news seemed to be that by the August timeframe, activity had really picked up. The same resumes started getting a lot more traction.
People have been saying that since I was in school in the 90's. I've never found it to be helpful. In fact, even back in the days when there were still jobs to be had, by far the worst jobs I ever held were the ones I was referred into. The reason was pretty obvious at the time - the person who referred me in had to "talk me up" so I was starting in a position where I could only disappoint. The "cold applications" didn't have huge expectations, so when I turned out to be good at what I was doing, they were happy to see it.
i try to help anyone i know (with referrals) as i have personally seen the anxiety, stress, and emotional roller-coaster that accompany the job hunt.