Even now, when a landlord has a lot of available apartments they need to move or when the market is soft (for example during peak COVID), they’ll typically offer a “1 month OP.” Meaning the landlord pays the broker a 1 month’s rent fee, and the broker markets the apartment to renters as no fee. Even if the landlord just roles that into the rent, it’s a savings over the 12-15% fee standard today.
Also, landlords with larger buildings or geographic density are already figuring out that they can rent apartments cheaper with a few salaried leasing agents, instead of paying brokers. If more of them are forced to internalize the broker fee, more of them will figure that out.
Real estate agents don't even do that; a dedicated title company will take care of this aspect of it.
After doing a few real estate purchases with realtors, I've come to the conclusion that they're not really necessary as a buyer, unless you really need/want someone to hold your hand the whole way. The offer and purchase forms are standardized by the state realtor's association (technically they are not free to use, but you can find them online), and the seller will be responsible for filling out all the disclosure forms and whatnot, which you just have to sign that you acknowledge receipt.
As I said, the title company (often also the escrow company) will handle all the title-related stuff. Your mortgage lender will help you fill out the mortgage application, and either the title company or a notary hired by the mortgage lender will walk you through signing the final forms. In states (like NY) where you're required(?) to have an attorney when you're buying property, I feel like a realtor is even more superfluous.
On the seller side, I do believe realtors provide quite a bit more value. Whether or not it's enough to justify their commission is of course up for debate.
Regarding rentals, yeah... before buying I lived in 9 different rentals (upstate NY, SF bay area, SF), and at no point did I need any third party to help with it, even when several of these were before the prevalence of listings on the internet. Find listing, contact landlord and/or attend open house, submit application, sign lease, done. There were certainly some rentals I didn't end up getting due to high demand, but that's life.
They ultimately provide a lot of value to landlord — paying for marketing, showing the apartment to a bunch of people, answering the NYU student’s parents questions about crime in the neighborhood, making sure that applicants have provided all the right paperwork, etc etc.
The best part is that as a renter, just before you hand over the many thousand dollar check, you sign a piece of paper that says “this person you are paying does not work for you or represent your interests in any way in this transaction.”
Actually, we had these arcane things called "newspapers" that were filled with hundreds and hundreds of ads for apartment/house rentals, sales and even shares.
You figured out what you could afford and went through these arcane things and marked the ones that interested you. Then you gasp made a phone call to find out:
1. If the place is still available;
2. When can you come to look at it;
3. If you like it, snap it up (by writing a check[0]) before someone else does.
As for brokers, the ads generally noted that it was 'no fee' if the rental was direct with the landlord. Apartment shares were generally 'no fee' as well, since you were just moving in with roommates you didn't know.
I had some really weird experiences looking for both shares and apartments back in the 1980s and 90s. But it wasn't all that difficult or that much more time consuming than using the real estate websites these days. They're essentially the same thing, except with more photos.
Firstly, I was talking about goings on 30-40 years ago, and GP's (incorrect) assertion that "In the past, there was some informational benefit for average Joe/Jane. Without internet, finding apartments, knowing which neighborhoods, buildings, or landlords were good or not was quite difficult." It was not.
As far as checks are concerned, I've been paying by check. The last time was for this month's rent.
Regardless, and I'll say it a second time in this message as you, apparently, missed it in the first message, my previous message was replying to the assertion that back in the 1980s/90s, it was much harder to find/get an apartment than now. It ain't true. I was there. I did it repeatedly.
The only real difference is that I don't have to go out and get the Village Voice or Sunday papers for the expanded classified ad pages. Oh, and more photos on the websites.
Edit: I went and checked and you, ics, were the GP to whom I referred. Please re-read my initial reply to you -- you obviously misunderstood.
"In the past, there was some informational benefit for average Joe/Jane. Without internet, finding apartments, knowing which neighborhoods, buildings, or landlords were good or not was quite difficult."
Which I helpfully quoted at the beginning of my reply. I then (at the end of my comment) clarified that I was talking about 30-40 years ago.
I suppose if GGP has just as poor reading comprehension as you appear to have, they might have gotten confused. Which would be a shame.
That said, I assume at least a modicum of English proficiency and reading comprehension skills when posting here. Perhaps I should reevaluate that assumption.