Trump wins presidency for second time

It's the economy, stupid:

-Inflation is not prices; it is the rate of change in prices. Low inflation doesn't imply low prices. -Aggregate statistics don't necessarily explain individual outcomes.

The Dems failed on this count massively, and have, for maybe the last 40 years, which is about the amount of time it took for my state to go from national bellwether (As goes Ohio, so goes the nation) to a reliably red state. This cost one of the most pro-union Senators (Sherrod Brown) his job.

> The Dems failed on this count massively

What was their failure here? The failure to explain to the economically illiterate that while inflation is now about where it was prior to covid that prices won't be going down (unless there's some sort of major recession leading to deflation)?

The failure is in this very common exchange

Average voter: I can't afford groceries at the store. Inflation sucks.

Response: Actually, here is the correct definition of "inflation." As you can see from the correct definition, inflation rates are now good! Hopefully this helps you understand why things will never get better.

What the average voter hears: I can't afford groceries. Your solution to this problem is to reframe the current situation as "good." I still can't afford groceries.

Where are you getting that "response" from? Here's a more accurate exchange:

Average voter: I can't afford groceries at the store. Inflation sucks.

Response: I know, inflation was caused by COVID and Biden got it back down. We had the best soft landing you could have asked for, Biden did a great job. But the original inflation wasn't under the president's control, it was a worldwide phenomenon, and you can't run it in reverse to go back to old prices.

What the average voter hears: I don't care about any of that. Prices were lower under Trump and he's a businessman, so I'll vote for him so prices go back down.

> What the average voter hears: I don't care about any of that. Prices were lower under Trump and he's a businessman, so I'll vote for him so prices go back down.

Yes, and critically: "I trust Trump when he says it's Biden's fault, so I'll vote for him."

It doesn't matter how correct the interlocutor is if the average voter doesn't trust them. Unfortunately, most people place trust in people who appear sincere and unrehearsed, which is the opposite of how much politicians behave, where a "starched, bland, rehearsed" style is traditional. Trump is improvised and chaotic, which people mistake for genuine and trustworthy.

Also simplistic answers are easy to understand and sound thruthful. Whereas complex answers sound wishy washy to probably the average worker class member.

You really do need to adapt your message to your audience. If I'm explaining tech issues to my mom or in-laws, I over-simplify and analogize. If I'm talking to a team member, I'm direct, and specific. If I'm talking to management, the applicable buzzwords and narrative building towards organizational goals get high priority.