Imagine a VC fund that invested in a few dozen product companies, two of which were Azure and O365. Is that a 6/10 VC company? Why is the logic different for a CEO making bets for a company's next several decades?
MS should've been able to simply just extend their OS monopoly into all platforms and all architectures, but they didn't, and to a vast swath of the world have become irrelevant, and worse, have lost their ability to become relevant.
It's a decline from being the monopolist to simply a player, sure they executed well in enterprise sales and was fast in picking up OpenAI, but they have lost the ability to use their strategic resources to save xbox, help azure overcome competition, or push a mixer or Surface or whatever.
Edit: For people who don't understand the last sentence think about the way that O365 was able to help MS push Teams to stave off Zoom and others despite being objectively trash. MS should've been able to keep control of the internet, but they lost their moat to Google (Chrome), and the same story for various consumer products. Bing was a decent win but with a better consumer story they should've also been able to threaten social and youtube and so on. But now they're completely irrelevant there.
Microsoft is, pretty famously, on the receiving end of one of the most significant antitrust judgments in modern history. Choosing to further a monopoly seems that it would be a phenomenally bad decision for the company.
Despite that, Windows remains the dominant operating system for businesses worldwide. So I would argue that the OS is far from "irrelevant".
Beyond the OS, they are comfortably #2 in the public cloud market, with little threat from #3. Indeed, #1 has been relatively stagnant in market share, while Azure has been steadily growing.[0] It seems that a consistently growing market share in such a large industry shows that not only are they relevant, but they are becoming more so, and have not "lost their ability to become relevant". Additionally, it seems that they are "overcoming competition".
> It's a decline from being the monopolist to simply a player ....
> MS should've been able to keep control of the internet, but they lost their moat to Google (Chrome),
They legally could not maintain that monopoly. Again, see the antitrust ruling. The antitrust case was about the impact on Netscape, and was too late to save Netscape. But it is a pretty straight line from a case about bundling IE with the OS.
To be clear, the finding in this case originally held that Microsoft needed to be broken up.[1] Microsoft won on appeal, because of impropriety by the original judge in the case, but the appeals court upheld all findings of fact.[2]
Much of what you are saying Microsoft should have been able to do on the basis of their OS monopoly would have been begging for further antitrust action.
> Bing was a decent win
Bing, on its own, would be the 12th largest tech company in the world, per the original article.
And Microsoft is worth $3T today, largely on the basis of investment under Ballmer (and continued strong execution under Satya). Is the argument that Microsoft should instead be a $10T or $100T market cap company today if you graded Ballmer better than a D?
[0] https://www.statista.com/statistics/967365/worldwide-cloud-i...
[1] https://en.wikipedia.org/wiki/United_States_v._Microsoft_Cor...
[2] https://en.wikipedia.org/wiki/United_States_v._Microsoft_Cor...
> Microsoft is, pretty famously, on the receiving end of one of the most significant antitrust judgments in modern history. Choosing to further a monopoly seems that it would be a phenomenally bad decision for the company.
They tried and failed to extend their OS to other platforms and architectures many times. That they weren't successful wasn't due to some big brained decision to avoid antitrust issues. They just couldn't execute.
Most user software is not ready for the transition. Microsoft doesn't impose the same kind of control over its application ecosystem as Apple does. This prevents Microsoft from being able to make architectural shifts like Apple has. Arguably, this more open and flexible ecosystem (and bending over backward compatibility) has been one of the driving factors in Windows's popularity over MacOS. I have no strong opinion about which is a better business strategy.