edit: it doesn't seem so. You just have use some weasel language:
>The final rule also bars a business from misrepresenting that the reviews on a review portion of its website represent all or most of the reviews submitted when reviews have been suppressed based upon their ratings or negative sentiment.
https://www.ftc.gov/news-events/news/press-releases/2024/08/...
* Step 1, take a product with a terrible rating
* Step 2, create a new SKU for the exact same product so it has no ratings
* Step 3, get a handful of fake 5-star reviews (in some way the FTC isn't going to crack down on)
* Step 4, blast the old terribly reviewed product that now has good reviews on marketing
* Step 5, get 10s of thousands of sales, $$$
* Step 6, let the terrible reviews pour in
Repeat to step 1 (possibly under a different brand name).
Wouldn't like to assume but regulatory bodies usually think about these things in advance no ?
They proposed including review hijacking. There's probably a reason why they didn't include it. Or maybe they think the rules they included already cover it.