FTC's rule banning fake online reviews goes into effect

Does the regulation say anything about deceptively moderating reviews? e.g. deleting all the low star reviews?

edit: it doesn't seem so. You just have use some weasel language:

>The final rule also bars a business from misrepresenting that the reviews on a review portion of its website represent all or most of the reviews submitted when reviews have been suppressed based upon their ratings or negative sentiment.

https://www.ftc.gov/news-events/news/press-releases/2024/08/...

How does this stop one of the most common practices?

* Step 1, take a product with a terrible rating

* Step 2, create a new SKU for the exact same product so it has no ratings

* Step 3, get a handful of fake 5-star reviews (in some way the FTC isn't going to crack down on)

* Step 4, blast the old terribly reviewed product that now has good reviews on marketing

* Step 5, get 10s of thousands of sales, $$$

* Step 6, let the terrible reviews pour in

Repeat to step 1 (possibly under a different brand name).

Rating averaging methods _should_ treat scores with fewer data points as less trustworthy and either suppress showing the score or apply some early-rating bias. I.e. if users are sorting by rating new products should never be near the top.

Otherwise it should be possible to sort products or even brands/sellers by age and prefer older ones with more reviews.

I'm not sure Amazon does the first though ATM, and it definitely doesn't do the latter.

This doesn't help when every useless chinese widget on Amazon with a RNG created brand name has literally thousands or even tens of thousands of fake reviews. Yeah like 10,000+ were so enamored with this {insert useless item here} that they felt compelled to leave a 5 star review. Amazon has totally sold out like eBay. I don't shop on either anymore because it's hard to find real brands and feedback and reviews are fake. Not to mention the blatant fakes of major products ...