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bragr ◴[] No.41915238[source]
Does the regulation say anything about deceptively moderating reviews? e.g. deleting all the low star reviews?

edit: it doesn't seem so. You just have use some weasel language:

>The final rule also bars a business from misrepresenting that the reviews on a review portion of its website represent all or most of the reviews submitted when reviews have been suppressed based upon their ratings or negative sentiment.

https://www.ftc.gov/news-events/news/press-releases/2024/08/...

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onlyrealcuzzo ◴[] No.41915513[source]
How does this stop one of the most common practices?

* Step 1, take a product with a terrible rating

* Step 2, create a new SKU for the exact same product so it has no ratings

* Step 3, get a handful of fake 5-star reviews (in some way the FTC isn't going to crack down on)

* Step 4, blast the old terribly reviewed product that now has good reviews on marketing

* Step 5, get 10s of thousands of sales, $$$

* Step 6, let the terrible reviews pour in

Repeat to step 1 (possibly under a different brand name).

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Suppafly ◴[] No.41915989[source]
Well step 3 is the part they just made illegal. If you are OK with breaking the law, nothing is going to stop you until you get caught and fined. Presumably the getting caught and fined part will be enough deterrent.
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sidewndr46 ◴[] No.41916033[source]
what qualifies a review as fake? If I write it, it's a review isn't it? The whole thing is subjective. Plenty of people love products I can't stand
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1. kevin_thibedeau ◴[] No.41917669[source]
Amazon is loaded with LLM generated reviews now. They stand out as overly wordy and rambling while being light on any critical discussion of the product.