Every problem is personal for the person facing it. When one looks at attempts to cure AIDs, and offers a contextual response of "This is a personal problem" or "This is a matter of personal responsibility", the only meaning of that which is legible is that we shouldn't collectively be trying to cure AIDs, that this isn't our business, and low-key, that sufferers deserve it for their behavior.
That was practically the consensus social position forty years ago.
We didn't have an obesity crisis. Now we have an obesity crisis. Did the human race just become less responsible? Or are they enduring a new, situational, societal-level problem that affects many people collectively based on the socioeconomic & cultural conditions they were born into? Conditions that didn't exist 20,000 or 1,000 or even 60 years ago.
This is a longstanding conservative trope that excuses us from dealing with any and all social problems because we don't owe anything to each other. It is a declaration of social atomization.
See also https://www.youtube.com/watch?v=tp4FGAv2gks