FTC announces "click-to-cancel" rule making it easier to cancel subscriptions

There are so many things like this that have needed fixing for such a long time. The fact that something is happening, even slowly, is so heartening.

If your reaction is wondering if this is legal then you should be interested in the passing of new laws that make it unequivocally legal. Society should be able to govern itself.

Now, let's institute an actual price rule. I can't rent an Airbnb or book a plane ticket without being lied to about what the actual prices is.

"Fees" on top of the top line price should be illegal. It's just a way to smuggle in a 100% increase in the purchase price to get an initial buy in for a product. It is super scammy.

Heck, I would even take this a step further and say that taxes as well should always be fully included in the topline price. If a company wants to add a breakdown of how much went to taxes, I'm ok with that.

The sticker price should always be the full price.

Taxes should also be included in the advertised price, then. Just imagine!

That would be nice, but there is a LOT of background work before that is feasible (in the US). As it currently stands, for many products a vendor would need to know who you are and where you live before they could quote you a total price. That's unacceptable.