FTC announces "click-to-cancel" rule making it easier to cancel subscriptions

Does this apply to every merchant? Like I'll be able to cancel my internet service without talking to support?

In France, (EU maybe ?), it's restricted only to subscriptions made online. That does seems reasonable to not enforce online presence to people/business who aren't present on the internet.

Internet services are not excluded, but you have to make the subscription online (from a library computer, GSM network or previous Internet Subscription for example).

Oh, even if it's mandatory, doesn't mean it's easy. "Free" and "Orange" (French ISPs) hide the "cancellation link" (Résiliation in french) in the footer of the home page and never tell about it in any other way but the link does work.

That is my question too, insurance companies make it easy to get a policy online, but require you to call to cancel. I looked through the FTC site, but could not find an answer to this.