Does the FTC actually have the power to set rules like this effectively now that Chevron deference isn't a thing? I'd imagine e.g. the New York Times, among others, will quickly sue to stop this, no?
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This won't be the case in California, but I've observed this in both Indiana and Texas. I haven't subscribed to the local paper here in NC, because I can tell at a glance that it's the same company and I've already had to dealt with their shenanigans twice.