It is interesting that one of their examples is a "community repair fair", they want to market a sheen of social responsibility without actually taking part themselves.
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I bought a Dell laptop in 2007 and I was able to "deselect" Windows and it actually had reduced the price. I could do that in the third world and online and in 2007 (again!). I also got home repair in not a tier 1 city of that third world country. I think we went degradingly backwards from there.