I still remember the Steve Jobs era when people would praise Apple for having a simple lineup of devices, in contrast to Android, which had some crazy amount of variants of every device. How times have changed.
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Although I wouldn't mind if they got rid of one or two iPhone variants, or at least gave them more meaningful names. I have no idea what the difference between Plus, Pro and Max is. I only know that Pro doesn't mean pro, and that doesn't make it any easier.
Edit: also Steve Jobs was still alive when you could choose between four different iPod variants.